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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Consider setting up a free Google Analytics account for your site if you haven’t already so that you can easily access the most vital website metrics. Let’s break down some of the most fundamental metrics to track in Google Analytics that any nonprofit can analyze. Google AdWords Analytics. Website Traffic Sources.

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Google Ad Grant Policy Updates

Whole Whale

It’s critical to stay on top of Google Ad Grant policy updates for the Google Nonprofit program in order to keep your grant. The program, which gives nonprofits $10k of in-kind search advertising per month, requires organizations to maintain certain performance metrics to stay eligible for the grant.

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