Bye Bye Dirty Data, Hello Donor Love & Dollars!
John Kenyon
DECEMBER 13, 2017
Example: a donor that is duplicated in donor management system receives an $25 dollar direct mail appeal before the major gift appeal call for the donor record showing $50k in giving. Donor makes a small gift instead of a large gift and allocates balance to other orgs. Bye Bye large end of year gift.
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