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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Well, maybe “exhilarating” isn’t the right word, but if you’re a research nerd like me, or if you’re wondering how well other orgs performed in 2010 (i.e. This year’s report looks at online trends for nearly 600 Convio clients across 16 verticals (like Animal Welfare, Arts & Humanities, etc.),

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Reach Out and Charge Someone

Connection Cafe

As we all know, text-to-give has proven successful(ish), especially around disaster relief like last year’s Haiti earthquake. What’s the next mobile trend to consider? This technology relies on a mobile bar code, or QR code, that debits money from a pre-paid gift card you purchase ahead of time.

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The End of the Beginning of Online Giving

Connection Cafe

That might seem low, but it’s actually on track with other online trends. It’s in our org charts. For example, 65% of charities still do not pre-select a mid-range gift on their donation forms even though the data shows this approach performs better. of total fundraising revenue. As a point of comparison, the U.S.

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[VIDEO] Counting the Costs: Where Capital Campaigns Often Miss the Mark

Bloomerang

And so it’s not uncommon that as you’re working through your gift tables and your commitments that your leadership or your donors will want to rush out and, you know, launch the social media campaign or start a new grassroots initiatives. Not being able to build out your gift tables. Momentum is really important.