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Using Social Networking Sites for Campaigns: An Interview with Carie Lewis, HSUS

Beth's Blog: How Nonprofits Can Use Social Media

I've been following Carie Lewis's posts on the NTEN Affinity groups as well as other nonprofit tech listservs (yes, I still do read listservs) and caught up with her for an interview. she manages all social networking profiles, online advertising, search engine optimization, and online marketing techniques for campaigns.

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Nonprofits Using Ning: An Interview with Community Media Workshop and Best Practices

Beth's Blog: How Nonprofits Can Use Social Media

Ning, which lets you set up your own custom social network, has attracted attention for its ability to create communities that are more functional than those created through competing services from Google and Yahoo listservs. Users can import their Flickr photos from their account and promote their profile pages and widgets on Facebook.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. There are two different profiles: subscribers and visitors. Do posts with more questions in the title and questions in the end generate more comments?

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ExhibitFiles: Interviews with Initiators Jim Spadaccini and Wendy Pollock

Museum 2.0

The profiles were the last thing added, when we were getting into the nature of the site itself. I'm a big advocate of the profile part, and want to see it used in other ways for members to contact each other. I think a cool thing is that we took a fair amount of push on the personal profiles.

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Wikis: What, When, Why

Museum 2.0

The most well-known example is Wikipedia , a user-generated encyclopedia which boasts over 6 million entries written and edited by about 30,000 volunteer participants. Wikis don't explicitly acknowledge individuals with "profile power"--content is prioritized, not identity. This post explores the mysteries of Web 2.0's

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