Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising
Connection Cafe
MAY 28, 2013
There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Can we build a progressive profile of a donor rather than learn everything at once? Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. .
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