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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Can we build a progressive profile of a donor rather than learn everything at once? Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. .

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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