5 Things to Do in September to Prep for Your Year-End Campaign
Achieve
AUGUST 23, 2017
The best narratives are those with strong, illustrative language and emotion, so opt for the story with the most detail and where the beneficiary was most (positively) affected. A lot of your appeal’s language will be repetitive, and that’s okay. Opt for close-up photos of faces, and strive to only include one to two people per image.
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