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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Flickr Photo by whatchamakallit.

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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

Set objectives based on a clear understanding of how social media changes the feedback loop between your organization and stakeholders. You're testing different social media tactics and learning what works. Here's a roadmap and worksheet to do just that! What else might you add or change? The Social Media Strategy Map and Worksheet 1.