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See What’s Out There » Blog Archive » The Red Cross is Owned by Johnson & Johnson

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Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Their move into licensing reminds me of AARP, an organization with a massive for-profit subsidiary. I am not sure that’s the case here. J&J files a lawsuit. [.]

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Research – Learn what customers want and how they behave/interact with your brand. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. This will go a long way to avoiding revisions and a lot of headaches.

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