Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Email Is Back. Email is re-emerging as a communications channel that is new and powerful again. Embrace Automation.

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Digital Marketing Game Headline 36

Get Fully Funded

FEBRUARY 9, 2021

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.

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Websites Donor Photo Nonprofit 98

sgEngage

MARCH 22, 2023

Charitable giving is essential to your nonprofit, but fundraising can be one of your most daunting tasks. With donations and goodwill on the upswing, it is critical to understand how to fundraise for a nonprofit. Every organization has unique goals and methods, but all fundraisers for nonprofits use common terminology.

Fundraising 78

Fundraising Gift Nonprofit Raise 78

Tech Soup

JUNE 20, 2016

After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down. By doubling the completion rate from 15 percent to 30 percent, you're basically doubling your revenue through this all-important and fast-growing fundraising channel.

Donation 36

Donation Money Headline Raise 36

Tech Soup

NOVEMBER 15, 2016

You can benefit by improving the online donation pages that are connected to your website and your email appeals. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. What can I do here? Think Mobile.

Donation 36

Donation Headline Giving Tips 36

Tech Soup

NOVEMBER 12, 2015

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline. Think Mobile.

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Donation Headline Tips Language 36