Greater Giving

APRIL 11, 2023

We had a few requests from our client community about how ChatGPT could help fundraisers, so we decided to ask ChatGPT directly. Fundraising can be a challenging and time-consuming task for nonprofit organizations. With the help of ChatGPT, fundraiser professionals can save time and increase their chances of success.

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Fundraising Demographics Headline Professional 40

Bloomerang

SEPTEMBER 7, 2022

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. This is where the angle of a fundraising drive is established.

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Content Donor Fundraising Headline 87

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

Classy

JUNE 16, 2021

With Classy’s peer-to-peer and registration with fundraising campaign types, your supporters can sign up to fundraise on your behalf. However, many of the participants in these campaigns often are not professional fundraisers, so they need a little help along the way to ensure they can be as successful as they want to be.

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Fundraising Haiti Instruction Instructional 94

Nonprofit Tech for Good

FEBRUARY 17, 2014

With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. If email is integral to your communications and fundraising strategy, redesigning your e-newsletter to make it mobile compatible should be at the top of your to do list.

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Newsletter Mobile Headline Learning 227

The Modern Nonprofit

JULY 18, 2023

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

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Technology Registration Nonprofit Tools 98

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

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Linkedin Practice Social Media Sponsor 362

Get Fully Funded

NOVEMBER 2, 2021

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.

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M+R

JULY 6, 2021

Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. Most email metrics—including open rates, click-through rates, response rates, and page completion rates—improved in 2020. UK groups increased spending on digital ads, increasing by 62% in 2020.

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Benchmark Headline FAQ Rate 96

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Promote your fundraising events.

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Websites Fundraising Calendar Social Media 52

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. 7 Online Fundraising Ideas (That Actually Work): 1. Live Chat Support.

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Ideas Donation Online Strategy 111

Greater Giving

FEBRUARY 20, 2024

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Attention Grabbing Headline This is your chance to grab the attention of your reader and get them to pay attention to this special gala invitation. Let’s dive in! Digital or Physical?

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ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? This can be applied to email marketing as well. Be Straightforward.

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email Marketing Tips Captivate 40

Greater Giving

DECEMBER 12, 2022

At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. You can’t help but notice the negative headlines this year. If you have a donor database, use it.

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Retention Donor Support Giving 91

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. This year’s big headlines are: . Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. Read time: 2 minutes. Want more evidence?

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The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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Storytelling Fundraising Calendar Map 46

The Fundraising Authority

NOVEMBER 22, 2022

” That headline didn’t create much of a stir when we first wrote the article in 2013. First off, can we agree that headline was pretty harsh? Now, that we have 10 years of data to inform our opinions, we’re taking another look at the now established trend of Giving Tuesday fundraising. Send out an email blast.

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Giving Headline Philanthropy Gift 30

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

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Mobile Goal Puerto Rico Colorado 94

Pamela Grow

APRIL 7, 2021

What does that mean for you as a nonprofit fundraiser/donor communications professional? Lots of great takeaways, including… Short, compelling headlines and article leads directing the reader to their website (for online, endeavor to keep your writing to a 5th-grade level or below. But this example, from YES! Take a look.

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Attention Newsletter Headline Storytelling 59

Nonprofit Tech for Good

AUGUST 23, 2015

Nonprofits use social media and email to drive traffic to their blog and its a lost opportunity to not try and convert blog visitors into donors, e-newsletter subscribers, and social network followers. Use large font for headlines and body text. Mobile for Good: A How-To Fundraising Guide for Nonprofits. Next City Blog.

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Design Practice Plugin Headline 100

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

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Lesson North America New York Kentucky 52

Classy

MAY 25, 2021

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists.

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Donation Tips Rate Mobile 67

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster.

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Puerto Rico Sierra Leone Disaster Donor 108

Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. The photos need captioning.

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Newsletter Donor Retention Nashville 52

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat.

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Time Fundraising Benchmark Trend 33

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Leadership Fundraising Gift Philanthropy 60

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. This isn't the only widget that uses RSS stream headlines or content from feeds. I put query out on the NTEN affinity group for nonprofit blogging about widgets.

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Widget Headline RSS Feeds 50

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Email Is Back. Email is re-emerging as a communications channel that is new and powerful again. Embrace Automation.

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Digital Marketing Game Headline 36

NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Promos in your other emails (in the form of the copy itself, a banner ad at the bottom, etc.). If you send direct mail, include a place for people to opt in to your emails on the page. “Sign up and get…”. Make it your own.

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Newsletter Digital Captivate Headline 67

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Newsletter email Create Template 124

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . People have been trying to relegate email programs to the obituary pages for years.

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Benchmark Studies Digital Analysis 52

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. The same thing applies to writing direct response email copy. And so that’s what this is: 22 email ledes that always work. 22 EMAIL LEDES THAT ALWAYS WORK!! That’s okay.

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email Work Sound Hurricane 110

Bloomerang

OCTOBER 4, 2021

The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. If you’re sending an email appeal, include a link to your donation landing page. Here’s where it falls short: .

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Question Donor Test Student 143

NonProfit Hub

FEBRUARY 11, 2021

One of the basic tenants of successful fundraising is donor stewardship. Consider setting up an email series that is triggered with a first-time gift. These emails help educate the donor on your mission and should show them how their gift is put to good use while thanking them for their support. Don’t forget your website.

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Donor Gift Newsletter Headline 62

Connection Cafe

JUNE 19, 2018

The endless news cycle with one outrageous headline after another and organizations continuing having to engage in rapid response work in this political climate. A major midterm election is looming and with that will come 10-15 emails a day hitting our inboxes from political campaigns – and that number is not an exaggeration.

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Fundraising Advocacy Headline Survey 22

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

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Advocacy Strategy Nonprofit Volunteer 59

Nonprofit Tech for Good

JANUARY 14, 2013

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. There will be times this year when a thank you email or tweet just isn’t enough to communicate your appreciation. Facebook, Twitter, YouTube, etc. yourname@amnesty.org.

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Social Media Management Media Social 241