Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. It doesn't work that way. The First Step Get a champion in the organization.

Social Network 50

Social Network Network Create Strategy 50

See3

MARCH 27, 2008

This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. So, if you use the right tools through LinkedIn, you can get that much closer to a donation–so I’d say that is a better path. All experiments still, but there is clearly potential.”

NTEN 45

NTEN Web Case Study Stumbleupon 45

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

" This post from a few months back from Search England Land titled " How To Win Friends and Influence People in Social News Networks " offers some tips for leveraging sites like Digg, and Stumbleupon. Every time you get a question right the advertisers donate 10 grains of rice. blog thought it was cool too.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The focus is on: improving the effectiveness of the marketing strategy or content, not wasting limited resources, and having more people to take action (push for cause, donate money, or whatever). The categories were audience, engagement, loyalty, influence, and action. Here's a brain dump of some key points. Audience: Who is coming?

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. Flickr bc have established presence there and can cross post for bigger influence. Goal to lead to increased sustained donations rather than episodic giving, increased understanding. A little birdy told the web team "We should use a twitter stream".

ROI 76

ROI Social Media Slides Media 76