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Interview: User Generated Content for a PSA Campaign from the Red Cross

Beth's Blog: How Nonprofits Can Use Social Media

The ads, which tell the stories of people across the country, show the entire scope of the organization’s work: blood collection and supply; support to America’s military families; help to vulnerable communities around the world; disaster relief; and health and safety training and education. We ended up with a list of about 300 storytellers.

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#IFC2015: Viral Fundraising Campaigns One Year Later: What Can We Learn?

Beth's Blog: How Nonprofits Can Use Social Media

Here, the combination of crisis management and improvisation skills are important, not unlike disaster relief fundraisers. Both organizations had to embrace improvised leadership versus scripted leadership. Organizations need to lead with humility not control.

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NTEN Leading Change Summit #14lcs: Reflection

Beth's Blog: How Nonprofits Can Use Social Media

Pivots can make the difference between a successful session and disaster. This include: strategic dialogue as a data, inclusion as a data, measuring results, and using data for storytelling. To frame it with a leadership skill, we asked participants to use “internal or active listening” and take notes during the talks.