Interview: User Generated Content for a PSA Campaign from the Red Cross
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 18, 2012
The ads, which tell the stories of people across the country, show the entire scope of the organization’s work: blood collection and supply; support to America’s military families; help to vulnerable communities around the world; disaster relief; and health and safety training and education. We ended up with a list of about 300 storytellers.
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