Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2007

Indeed, I've been looking for some research that confirms that the lurker to participant ratio in online communities (see Nielsen ) holds true for some web2.0 online communities, like tagging communities, digg communities, and others. This was an attempt to find out the ratio of contribution to ???lurking??? comments???

Ratio 50

Ratio Tag Community Online 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. BackType: Another Listening Tool.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2008

So, we know that there is a well documented and established lurker to poster ratio that is well established in online communities as the 5%. Middlebrook suggests setting some goals for your commenting and then use some tracking tools to comment on a strategically selected group of blogs. communities as well. Co.Comments.

Conversation 50

Conversation Strategy Comment Facilitation 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

What metric(s) you select depends on your strategy map, tool selection, and context. What is your post to comment ratio? Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc. Demographics How many people visit the site? How many people comment on posts?

Metrics 56

Metrics Social Media Media ROI 56