Your organization's social networking strategy doesn't have to be like mastercard - you don't have to be everywhere!
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 13, 2008
You need to do some listening first - after setting up an individual profile, the search feature is your best friend or you may consider paid research services. But, it isn't a black and white question in my mind. That is if you've built relationships and identified influencers). Who set them up?
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