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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months.

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Finding the Best Consultant for Your Nonprofit: The Search and Selection

Bloomerang

Now that you’ve prepared for your search, it’s time to dive into the search and selection process. The search: Cast a big net. By casting a big net in your search, you dramatically increase your chances of finding the best possible match. By deciding this in advance, you reduce the influence of unconscious bias. .

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Gain a Competitive Advantage Through Paid Spend —KIM ANDERSON, VP OF PAID MEDIA “Out of sight, out of mind” is true in this case of advertising.

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. Soul Searching as a Launch Pad. In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Which business or organization comes to mind first? Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. The average cost per donation was $46 from search ads, $86 from social ads, and $178 from display ads. Think of a brand , any brand.

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Tapping into social listening enables you to leverage your best social influencers to strengthen your online campaigns and ultimately build a stronger prospective student pipeline.

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