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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

Submitted by Steve MacLaughlin, publisher of Connections For a while now I've been talking with a lot of nonprofits about using social media and social networking in their organizations. Friendraising Not Fundraising If the reason why you want to use social networks is just to raise money, then stop now.

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

The NTC is the nonprofit technology's field largest gathering. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Which is worse, email overload or social networking fatigue. More from the Convio Summit this week.

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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

The secret sauce to success for nonprofits and social media is reflecting in action. This is a technique I've used as a trainer, but it also works beautifully for social media projects. " As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale.

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

At the 2010 Nonprofit Technology Conference, we -- Carie Lewis , Beth Kanter , David J. It's time to go beyond listening and responding and get into several key areas: monitoring , running bold campaigns , adding video , and fundraising in online social networks. Then, grab the search RSS feed and add it to your iGoogle.