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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Custom RSS feeds let you get quick updates on blogs that mention your organizations name.

Track 41
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. The Kids in Cambodia Say Thank You.

ROI 50
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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It got 189 diggs. Click to see the larger image. Here's the report.