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Great reads from around the web on June 15th

Amy Sample Ward

." Case Study: Feeding America and the Spark Generator | Call2Action – Great case study about Feeding America's recent multi-channel campaign: "Feeding America is the nation's leading domestic hunger-relief charity. They work in tandem with a nationwide network of member food banks in the fight to end hunger.

Hunger 120
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Use Niche Social Networks to Spread Your Message

NTEN

Kirtsy (demographic-based – think Digg for women, 200,000+ members). They may even be well-educated about your issue so you don’t have to start explaining from the ground up. A niche social network is an online community drawn together by a shared location, demographic, or interest -- or combination of the three.

professionals

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

" This post from a few months back from Search England Land titled " How To Win Friends and Influence People in Social News Networks " offers some tips for leveraging sites like Digg, and Stumbleupon. Help with world hunger by providing rice to hungry people for free. from Tim Davies and Practical Participation.

Convio 50
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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

1: New + Tech = Resistance New + Tech + Education = Adoption Think about what the technology adoption curve. The key to crossing the chasm to adoption is education, awareness, and discussion internally. And, at that point you should play a violin piece! This pattern is the same no matter the tools. Especially in this economy.