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Great reads from around the web on June 15th

Amy Sample Ward

." Case Study: Feeding America and the Spark Generator | Call2Action – Great case study about Feeding America's recent multi-channel campaign: "Feeding America is the nation's leading domestic hunger-relief charity. They work in tandem with a nationwide network of member food banks in the fight to end hunger.

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Use Niche Social Networks to Spread Your Message

NTEN

Kirtsy (demographic-based – think Digg for women, 200,000+ members). A niche social network is an online community drawn together by a shared location, demographic, or interest -- or combination of the three. Examples of niche social networks include: . Kabissa (location-based – African NGOs, 3,200+ members).

professionals

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Social Media 101 TweetChat Recap: Tagging

Tech Soup

Social bookmarking sites include well-known sites such as Delicious, Digg, Stumbleupon, Reddit, and Technorati. " UNICEF used mobile tagging technology to raise awareness of the childhood hunger and raise money. One tagging tool that is overlooked as a nonprofit resource is social bookmarks. The campaign.

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

" This post from a few months back from Search England Land titled " How To Win Friends and Influence People in Social News Networks " offers some tips for leveraging sites like Digg, and Stumbleupon. Help with world hunger by providing rice to hungry people for free. from Tim Davies and Practical Participation.

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content.