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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. Are you tagging your content, products and events? Analyze Performance.

Analytics 169
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AI at Candid: Powering technology to support the sector’s lasting success

Candid

Candid uses machine learning to automatically tag new grants, request for proposals (RFPs), and mission statements to our Philanthropy Classification System (PCS) taxonomy—or our way of organizing and enriching data to make it usable. Turning data we collect into the most comprehensive view of the social sector.

Support 98
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Pew Internet Report on Tagging Use

Beth's Blog: How Nonprofits Can Use Social Media

both Nancy White (via the for: option in delicious) and Michele Martin (via email) sent me the link to the recent Pew Internet report on tagging. A December 2006 survey has found the at 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. Tagging lets us organize the Net our way.

Tag 56