Remove Demographics Remove Headline Remove Metrics Remove Voice
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A relatable human voice connects.

Lesson 59
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Gather demographic info if you don’t already have it. Headlines should be short. As for #1, as always, think hard about your metrics. Offering Mayra Ruiz at www.mayraruiz.com as another creative source to observe for e-newsletter style (her newsletter has taught me alot on establishing voice as well).congrats

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Explaining Open Social to Your Executive Director

Beth's Blog: How Nonprofits Can Use Social Media

While some headlines might proclaim that Open Source is meaningless in the nonprofit sector, the issues as Holly Ross of NTEN says, "The question isn't really about open source, but about openness. Identify what you key success metric is. Enter one site at time based on how well the demographics fits with your targeted audience.