Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2008

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. The genocide in Darfur continues - now in its sixth year and at the price of nearly half a million lives. Most importantly, you can influence others to stand up and be a voice for Darfur.

Darfur 57

Darfur Voice Channel Examples 57

Forum One

FEBRUARY 2, 2009

Transparent scorecard reporting: After aggregating a "grade" for each policy maker, publish it on the Internet, with all relevant substantiating information. See the Darfur scores for example.

Internet 52

Internet Darfur Strategy United States 52

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

The What, Why, and How of Facebook Fan Pages. Nonprofit Blogging Policies. Is Facebook Causes A One Night Stand? Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Prioritizing Your Web Strategy Budget: What Slice of the Pie for Social Media? Social Media In An Economic Downturn. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Care2

NOVEMBER 15, 2007

There was a great discussion about social networking, particularly Facebook apps. A lot of the discussion echoed the points in our own Facebook Causes article. All Care2 terms of service and privacy policies apply. If you can get them to write about your cause in a column, they may be able to recruit donors for you.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

See3

MAY 25, 2007

Facebook is the second big social networking site behind MySpace. Facebook used to be only open to college students but, realizing they couldn’t play with the big boys, opened to the public about a year ago. Facebook is still independent — they haven’t been bought by any big company yet. Now comes Facebook.

Facebook 40

Facebook Open Platform Myspace 40