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See What’s Out There » Blog Archive » The Red Cross is Owned by Johnson & Johnson

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Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Their move into licensing reminds me of AARP, an organization with a massive for-profit subsidiary. I am not sure that’s the case here. J&J files a lawsuit. [.]

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This Digital Marketing Process Will Make You Write Better Content

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Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. Use Emotion As A Call To Action.

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