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How to Make Facebook Fundraising Work For You

Media Cause

The audience really appreciated the content as evidenced by the growth in average gift. . Children’s Discovery Museum of San Jose (CDM). The Children’s Discovery Museum of San Jose had two board members help kick off their Facebook Fundraising efforts when they first launched the giving tools on their page.

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Meditations on Relevance, Part 2: Content vs. Form

Museum 2.0

In pop culture-land, relevance is all about now. If people on the street are talking about X, the museum should be talking about X too. I used to work at The Tech Museum of Innovation in San Jose, CA. Our mandate was to be the museum of Silicon Valley--not of its material history, but its pulse of innovation.

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9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. The principles cover strategy, learning, capacity, and organizational culture. Examples: Wildlife Direct and Brooklyn Museum. Examples: San Jose Opera use of #Operaplot Twitter Hashtag.

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Approach Social Media Like Thomas Edison

Beth's Blog: How Nonprofits Can Use Social Media

It was sponsored by the Hewlett Foundation, Wallace Foundation, San Francisco Foundation, Grants for the Arts, and the Koret Foundation. The whole idea got started a year ago when James Leventhal who is Deputy Director for the Contemporary Jewish Museum asked me if I would design some trainings for the local arts community.

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Case Study: A Participatory Road Trip takes the SJMA on a Wild Ride

Museum 2.0

Reason #258 I'm glad to live in California: Cultural Connections. Cultural Connections is a group of museum professionals who meet up a few times a year and host excellent programs on a variety of topics. I was captivated by Chris Alexander 's story about participatory online/onsite efforts at the San Jose Museum of Art (SJMA).

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Missed Connections and Matchmaking: A Case for the Desire to Socialize in Museums

Museum 2.0

I've been thinking recently about the "why" behind encouraging social interactions among strangers in museums. I've been arguing that "visitors as participants" means participating BOTH with content and with other visitors, but that begs the question: do visitors really want to have social experiences with each other?

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Please Don't Send Me to My Personal Webpage

Museum 2.0

Here's the basic idea: while you are at the museum, you save digitizable content--either content you make (photos of yourself) or content you collect (museum-supplied text or media of interest). It's an outpost for some cheap content, and that's immediately obvious to me when I get there.