article thumbnail

Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. However, storytelling isn’t enough. Storytelling is key for shares.

Profit 86
article thumbnail

Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

1) Visual Storytelling. Visual storytelling does exactly that. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal. Source: Casa Congo, School for Conservation). Try fitting it into the Pixar Storytelling Framework.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Even though the definition below is focused on product marketing, we fundraisers know how effective storytelling is with donors in our communications. Lean into your storytelling skills to explain the need that the donor’s gift will fill, and then ask for a specific dollar amount. Also of note: Google’s “ABCD Framework.”

Channel 59
article thumbnail

[VIDEO] Raising More Money By Asking (And Answering) Better Questions

Bloomerang

” And Lynn Grant, a great fundraiser working with Nature Conservancy in Canada, was going into a corporate office a number of years ago, they were going to ask for a quarter of a million dollars. We know that storytelling is powerful. But storytelling is fundamental, we’re hardwired for stories.

Money 110