article thumbnail

How the American Childhood Cancer Organization Used Crowdfunding to Raise Over $43,000!

Tech Soup

Last year we shared how the American Childhood Cancer Organization (ACCO) used Teespring to exceed their fundraising goals with a few clicks of a button. We took childhood cancer statistics and had it spelled out in the shape of a gold ribbon. But they aren’t done: they continue to launch new successful campaigns.

article thumbnail

Understanding What Motivates Millennials to Give to Your NPO

NonProfit Hub

Maybe you have a framework or set of guidelines that you’ve always used for volunteers and donors and you expect them to work or give within those specific parameters. Show where your organization’s money goes and how your donors’ gifts make a difference. That may be how we become your most loyal donors.”. Tell stories.

NPO 76
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Storing Up Support for Kids with Cancer: ACCO's Shopify Store Experience

Tech Soup

We recently shared how the American Childhood Cancer Organization (ACCO) used Teespring to raise over $43,000 through Teespring campaigns. It includes blogs: Post a blog to advertise the latest products for donors to purchase, or share your organization’s story of how funds were used to support your cause.

Cancer 50
article thumbnail

Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

With successful brand communication, the organization is able to build trust with potential donors and clients. 4 The American Red Cross is a great example of trust building across donor and client lines. NPO branding: Preliminary lessons from major players. Sources: [1] Non-profit branding: Cause and brand effect. Dato-on, M.

article thumbnail

Tap Into Millennial Potential by Creating a Stellar Website

NonProfit Hub

In fact, only 15 percent of millennials didn’t give to an NPO in 2013. I know, I know… buzzwords like branding and brand loyalty in the nonprofit sector tend to make people cringe because they think of the “stuffy corporate world,” but in this case a nonprofit having good branding leads to brand loyalty which means donor loyalty.