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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

In a recent study published in the Journal of Business Research , a brand is defined as “a name, term, sign, drawing, or any combinations of these, that serve to identify a firm’s goods and services and differentiate them from those of competitors.” Journal of Business Research , 65(5), 701-707. [3] 3] Venable, B. & Gilbert, F.

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Nonprofit Technology News for May 2014

Tech Soup

The way The Fog will work, as Christopher Mims describes it in the Wall Street Journal , is that our smart devices will send software updates to one another, rather than routing them through the cloud, a bit like how peer-to-peer music and movie sharing is done via services like Bittorrent. Disaster Relief in Eastern Europe.

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Annual Support in a year of calamity

Michael Stein's Non-profit Technology Blog

And there's good reason to worry, reports the Denver Business Journal: In a survey conducted in late 2001 and early 2002 by the Alexandria, Va.-based based Association of Fundraising Professionals, half of the charities had experienced an increase in revenue through August 2001.

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An Amazing NpTech Social Media Link Buffet: Take Your Pick!

Beth's Blog: How Nonprofits Can Use Social Media

Starting today and through the weekend, Twestival will rock on, with over 200 local Twestivals happening supporting tweetups to raise money for a designated local charity. September is Preparedness Month: We know that September is usually a bad month for hurricanes and other natural disasters. It's called Why Congo Matters.

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