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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 1) Forget about organic, focus on ads.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Curated content relevant to your mission.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Save the Children US is a leading charity dedicated to improving the lives of underprivileged children around the world, and 2019 marks their 100th birthday! Top Nonprofit Website: Save the Children US.