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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

I’m joining a panel to talk about the response for support after the Haiti earthquakes last year. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Examples from Haiti. Let’s look at a couple of the main examples from the Haiti earthquake response.

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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A Twitter follower is worth $0.24

Beth's Blog: How Nonprofits Can Use Social Media

They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. That’s why the Red Cross was so successful with their text message donation campaign during the Haiti crisis. Measure those elements as well.

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What's Different One Year After Haiti? | Nonprofit Trends with.

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? The earthquake occurred at 4:53pm EST and the epicenter was 16 miles west of Port-au-Prince, Haiti. Do you have offline and well as online channels ready to go?

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How Much Money is Raised through Online Giving?

sgEngage

The year-over-year growth was in large part due to the tremendous amount of online giving towards the Haiti Earthquake. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. This was an increase of over 34% from 2009.

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