Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories
The Storytelling Non-profit
JANUARY 24, 2022
In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. This will give you a starting point for comparison and assessment of your strategy.
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