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In a recent study published in the Journal of Business Research , a brand is defined as “a name, term, sign, drawing, or any combinations of these, that serve to identify a firm’s goods and services and differentiate them from those of competitors.” Journal of Business Research , 65(5), 701-707. [3] 3] Venable, B. & Gilbert, F.

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ASU Lodestar Center

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If you're new to the NPO world, consult your state and local laws about social host liability. Fundraisers and thank-you parties are great opportunities to educate people about the issue, celebrate victories, garner additional support, and show existing supporters how their contributions matter.

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ASU Lodestar Center

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If you're new to the NPO world, consult your state and local laws about social host liability. Fundraisers and thank-you parties are great opportunities to educate people about the issue, celebrate victories, garner additional support, and show existing supporters how their contributions matter.

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Care2

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”) requires nonprofits not to focus entirely on bringing people to the nonprofit’s site, but to expand this focus to include taking the NPO’s mission outward to other communities on the Web. Post a Comment | by Share Article Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com

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