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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Sounded perfect.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Are you using social media primarily to raise money? Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. To secure new volunteers? To increase your website traffic? To build your online brand?

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Email messaging raised 28% of all online revenue in 2017. In 2019, over 5,000 fake email accounts subscribed to Nonprofit Tech for Good’s email list through a free third-party MailChimp WordPress Plugin which was a costly and time-consuming mistake. Embrace a mobile-first design strategy.

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