Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Williams suggests classifying donors by tiers, rather than by “major” or “minor” gifts. “The major gift classification created these unintended consequences of certain people feeling like they were the uber-in group and other people feeling like they were the less-than outgroup,” she said. Thank you’s. Peer to peer.
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