Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media.    Jonathan will focus on using Digg.    Jonathan will focus on using Digg. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of the less obvious benchmark s (such as SEO rankings and referrals, customer satisfaction scores and other business data). .

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!".

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

We'll also use the Idealware stats to demo a methodology that connects metrics to business questions. Chris's key point is: A few good metrics in the context of social media goals and strategy are valuable to determine the ROI and continuous improvement of your social media plan. ROI and Continuous Improvement both Lead To Actions.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

User generated content, and the hope of monetizing it through advertising, is at the core of the business model of almost all social media platforms. If you are a journalist, analyst or academic in the business of understanding social media initiatives, you’ll find the 4Cs Framework really useful. Tags: ROI.

Social Media 106

Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Although it is a slow time of year and the busy fundraising season is still several months away, there's been lots of activity in the social fundraising judging by these roundups of links from Peter Deitz and Tom Watson (not to mention all the items tagged in the nptech tag stream ). More coverage in the blogosphere and beyond here.

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Nptech Social Fundraising Plugin 50

Care2

SEPTEMBER 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How about Digg ? 60) Search « Would you like a share of $5 million?

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Consultant Myspace Social Media Advocacy 31