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The Perils of Popularity

Beth's Blog: How Nonprofits Can Use Social Media

Object-Based Social Networks: 2004 Think Flickr, delicious, digg, Slideshare. The slide showing SlideShare's popularity metrics and goals sheds some light on metrics for social media. And with traffic that often rivals the New York Times Website, Digg lets users vote their favorite stories to the top of the site.

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

I have a hypertext brain. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . If you are a social media strategist, it's a great book to share with your senior manager. I have a confession, I'm one of those people who does not read a book cover-to-cover in linear way.

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

Given my right brained, non-linear and visual way of presenting ideas, I thought it might be helpful to write up a few notes about the above talk. The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. More information here.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

Session Learning Goals. " Our brains naturally migrate to scoreboards, report cards, and stock market returns For nonprofits, it isn't about making money. Here's a brain dump of some key points. It may also look at outcomes or reaching goals. Should we be spending our time or money on this social media strategy?

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