Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

I have a hypertext brain. It's about engagement, referrals, activity, sales, and market and behavioral influences. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . If you are a social media strategist, it's a great book to share with your senior manager. We know that.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Given my right brained, non-linear and visual way of presenting ideas, I thought it might be helpful to write up a few notes about the above talk. The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. More information here.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Session Learning Goals. " Our brains naturally migrate to scoreboards, report cards, and stock market returns For nonprofits, it isn't about making money. Here's a brain dump of some key points. It may also look at outcomes or reaching goals. The categories were audience, engagement, loyalty, influence, and action.

Metrics 56

Metrics Social Media Media ROI 56