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Are Memes Really Just Slacktivism?

Care2

New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.

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Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

Beth's Blog: How Nonprofits Can Use Social Media

million. And critics, with a scarcity mindset, talk about slacktivism (“Not everyone who did the challenge donated or even mentioned ALS”) and fundraising cannibalism (“People won’t donate to other charities because they will be tapped out”). The numbers speak for themselves.

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CharityBlog, A French N-TEN (Oui ou Non?), and NGO Meme

Beth's Blog: How Nonprofits Can Use Social Media

I tagged John Howes of CharityBlog for Nancy White's NGO meme. Not too long ago, I also received another query from a colleague, Mary Joyce on behalf of someone in Nepal wanting to fundraise online. Last week was very cold and damp here in the Boston area. This leads me to why I tried to tag beyond my borders with the ngo meme.

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Can This Direct Mail Dinosaur become a LOLSaur?

Beth's Blog: How Nonprofits Can Use Social Media

The photo is from the Lolsaur which came from PodCamp Boston and is analyzed by Chris Brogan. I thought about this somewhat silly meme today when I was reading " Five Top Tips for Online Fundraising from a Direct Mail Dinosaur " 1. Photo by Denn. Segment your file 2. Incorporate variable ask strings 3.

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Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth's Blog: How Nonprofits Can Use Social Media

Charity Jacking is imitating a successful fundraising campaign theme or idea that has become popular and instead of encouraging donations to the original charity, redirecting donations to another cause. It isn’t exactly new in fundraising or activism. Charity Jacking goes one step beyond “Social Media Meme Morphing.”

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