Care2

AUGUST 16, 2014

New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.

Meme 77

Meme Cancer Awareness France 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2014

Charity Jacking is imitating a successful fundraising campaign theme or idea that has become popular and instead of encouraging donations to the original charity, redirecting donations to another cause. It isn’t exactly new in fundraising or activism. Charity Jacking goes one step beyond “Social Media Meme Morphing.”

Charity 131

Charity Challenge Meme Phase 131

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2014

million. And critics, with a scarcity mindset, talk about slacktivism (“Not everyone who did the challenge donated or even mentioned ALS”) and fundraising cannibalism (“People won’t donate to other charities because they will be tapped out”). The numbers speak for themselves.

Challenge 138

Challenge Meme Celebrate Philanthropy 138