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Earned Media: How to Stay Relevant and Track It

Care2

Media outlets both online and offline. Tagging on social bookmarking sites like delicious, Digg, etc. Earned media is media you don't “buy&# but earn the old-fashioned way - by taking the time to properly engage reporters, bloggers, and influentials about your issue. Earned media is comprised of coverage on: Blogs.

Track 41
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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

Some user curate user generated content, by tagging it on social bookmarking websites, voting for it on social voting websites, commenting on it, or linking to it. Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. The Third C: Community.

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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Word of mouth, etc. Type in your organizations twitter handle, organization or hashtags.

Track 41
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Should There Be A Social Actions Category on Digg? Social Fundraising: Leveraging On and Offline Connections. Scored 10 How Much Time Does It Take To Do Social Media?

ROI 50
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6 Takeaways From ShareThis’ Study on Social Sharing

NetWits

This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. 2) Search is Still King. clicks and 1.7 clicks, respectively.

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