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Earned Media: How to Stay Relevant and Track It

Care2

Media outlets both online and offline. Tagging on social bookmarking sites like delicious, Digg, etc. Also, when appropriate tailor your pitches to broader topics that are generating news and frame your story in a similar context. Earned media is comprised of coverage on: Blogs. Photo sharing sites like Flickr.

Track 41
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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

User generated content, and the hope of monetizing it through advertising, is at the core of the business model of almost all social media platforms. Most users prefer to consume user generated content, by reading blog, watching videos, or browsing through photos. The Third C: Community. However, the focus is on Content.

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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Word of mouth, etc. Type in your organizations twitter handle, organization or hashtags.

Track 41
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6 Takeaways From ShareThis’ Study on Social Sharing

NetWits

This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. 2) Search is Still King. clicks and 1.7 clicks, respectively.

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