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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). What is the quality of the conversation in the comments? Reader Bookmarking: This is bookmarked content for later retrieval which is some indication of reader value. . Did anything surprise you?

Metrics 81
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State of the Twittersphere: What It Means For Nonprofit Best Practices on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

I found it because I have an RSS feed for a twitter search on the nptech tag. Provide quick human answers to your followers, ask questions, direct people to great resources (not your own 1:20 ratio - point to one of your resources for every twenty resources), stay in touch without being intrusive, no when to direct message, be funny, etc.

Twitter 50
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank.

ROI 50
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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. I'm also having some problems with lumping all the engagement measures together, although it's good for a quick and dirty analysis. Is the number of comments the sole measure for success of a blog?

Metrics 50
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Shoulder-to-Shoulder Instructional Media: My Tagging Screencast at NTEN!

Beth's Blog: How Nonprofits Can Use Social Media

I've thought long and hard about how video editing amplifies my compulsive nature and how I need to reduce my ratio of video minutes viewed per hours of editing time! What is really interesting to me is that the photo - which I composed and uploaded into flickr is my most commented, favorited, and viewed photo ! (It 2) Bookmarks can???t