Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Survey existing donors on what compelled them to support you before. Don’t rely too much on gimmicks or guilt.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Public opinion polls provide some types of insight, but take time and money.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Have Fun - Do Good

JUNE 30, 2007

You don't want to write about everything, because then people won't find you in the same way as when they search on Google about "homelessness issues", or "the environment." I have a different poll that I wanted to do which builds on some of the wise words that Alli put out. It's best to pick a topic that's sort of a niche topic, or.

Podcast 40

Podcast Arts Oakland St. Louis 40