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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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Get the Tools to Train and Educate

Tech Soup

Job training for at-risk youth, veterans reentering the workforce, or even homeless populations. In addition to having all of the functionality of GoToMeeting , GoToWebinar lets you keep track of webinar registration and attendance, and its polling and survey features help you get audience feedback. Available in bundles of 25.

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Public opinion polls provide some types of insight, but take time and money.

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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

You don't want to write about everything, because then people won't find you in the same way as when they search on Google about "homelessness issues", or "the environment." I have a different poll that I wanted to do which builds on some of the wise words that Alli put out. It's best to pick a topic that's sort of a niche topic, or.

Podcast 40