Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did.

Analysis 105

Analysis Audience Test China 105

Museum 2.0

NOVEMBER 10, 2009

The REFLECTS project at MOSI In keeping with the session on 21st century skills in museums, I want to report on one other session I attended that really inspired me for its forward-thinking approach to professional development and visitor experience. The REFLECTS project blends practical institutional demands with deep research.

Reflection 20

Reflection Research Question Museum 20

Museum 2.0

SEPTEMBER 12, 2012

The content focuses on the question of WHY we collect and how our collections reflect our individual and community identities. Process: A sample exhibition label for one of the collections - incredible toasters from 1906 to 1960. This exhibition represents a few big shifts for us: We used a more participatory design process.

Participatory 44

Participatory Museum History International 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Pause for reflection time before next reiteration: How to improve results? Here's some points on that: Blend the numbers and non-financial factors into a concise and informative presentation. Here's how I've documented all the social media fundraising campaigns: Objective and Audience. Document on the fly. Test and tweak.

ROI 50

ROI Social Media Slides NTEN 50