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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

Consistent nonprofit graphic design across all your platforms and content can help build your organization’s brand and attract and engage wider networks of support over time. Let’s take a deeper dive into each of these types of graphic design: Table of Contents. Website images. Nonprofit Branding Graphic Design.

Design 64
professionals

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17 Ways We Made our Exhibition Participatory

Museum 2.0

It was fascinating to see people--across social differences--responding to representations of love in the paintings, images, objects and narratives that were part of the installation. The content of the Love Lounge focuses on individuals from Santa Cruz County, historic and current, and the crazy things they have done for love.

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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Practice time to combine/blend your people and money story. 50 strategies to get more publicity and stronger brand image on a shoestring budget. We will demonstrate how to set up lights for an interview, as well as how to use available light sources to create attractive images. Martha Piland. Do-It-Yourself Video Production.

Causes 28
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Donor-focused content. The Center does a fantastic job of streamlining their content and presenting it in a way that’s engaging, informative, and inviting, right from the homepage. For a site with so much content, the Center has maintained strong organization made possible by their comprehensive (yet clear) top navbar.