article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59
article thumbnail

NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Unique Blog Readers.

ROI 50
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

Use a “design thinking” technique called audience empathy…. Use the perfect blend of visual and verbal. For example, the heading of a bar chart can state the specific interpretation that you want your audience to see, making it unnecessary to go into great detail about the data. Go deeper — use empathy. Well, that depends.

Slides 300
article thumbnail

6 Online Speaking Tips for Nonprofit Professionals

Nonprofit Tech for Good

Use a “design thinking” technique called audience empathy…. Use the perfect blend of visual and verbal. For example, the heading of a bar chart can state the specific interpretation that you want your audience to see, making it unnecessary to go into great detail about the data. Go deeper — use empathy. Well, that depends.

article thumbnail

How to Choose a CRM to Support Your Fundraising Efforts

OneCause

More likely, your revenue pie consists of its own unique blend of all the above. As you plan for your future fundraising strategies, start by taking a look at your current revenue pie chart. Your organization may rely primarily on major donors and grants, recurring donors, or individual, one-time donors.

Support 59