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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

They could be delivered to a junk mail folder or possibly worse, not delivered at all and rejected as spam by the receiving mail server like Gmail, Hotmail, AOL, Yahoo!, Help your recipients avoid the “This is Spam” button/link at all costs. The above chart shows why people will mark an email as “spam”. Make it personal.

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What We Learned at 17NTC: Day 1

Tech Soup

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. This is just a sample of the secrets MacLaughlin revealed during his NTC session. Please visit the site to view this video). The Secrets of Data-Driven Nonprofits Aren't So Secret.

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What Gmail’s New Settings Mean for Your Nonprofit Email Strategy

Connection Cafe

Several sources ( including Blackbaud ) have published information about their email delivery practices generally, and how to respond to these changes at Gmail. We don’t know how Google’s algorithm—or mix of rules—is determining whether or not a specific message will be delivered to the in-box or filtered into a spam folder.

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