Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

FEBRUARY 25, 2017

Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge. The efficiency ratio , also known as the revenue to cost ratio. Just basic knowledge of arithmetic.

Content 40

Content Leadership Marketing Files 40

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. Remember, it’s not always about the ROI. Email has the highest ROI of any marketing channel.

Channel 59

Channel Marketing Fundraising Nonprofit 59