The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Media – Photos, Video, Audio. Checklists or How-to Tutorial. Did You Know?

Online 71

Online Tips Calendar Test 71

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. bonus: she includes video and slides}. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today.

Story 54

Story Nonprofit Social Media Content 54