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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. There’s way too much marketing happening on social networking sites and not enough storytelling. Add your nonprofit under “Employment.”

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. There’s way too much marketing happening on social networking sites and not enough storytelling. Add your nonprofit under “Employment.”

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Thus, for 2013, please: 1) Ask for a raise. That said, 70 percent of nonprofit staff positions in the United States are held by females who many say aren’t so good at asking for raises. Even if it is only a small raise, this is the year that all nonprofit social media managers (female and male) should ask for a raise.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Storytelling is the buzzword of 2016 – and for good reason. Your nonprofit has a visually compelling avatar that is used consistently on all social networks. The lack of an international database that can be used to prevent fraud is the number one obstacle to raising funds online internationally. We’ve all heard it.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. 6) Utilize Instagram Charitable Giving Tools.

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